Boem: the bohemian essence in modern version

An artistic idea that has become a new way of drinking

Boem is born for those who love to break the mold, without giving up on taste. Inspired by the free spirit of the Bohemian, that of the nonconformist artists of the 1800s, it is a light, authentic, and creative drink. Just like you.

With its 4.5% alcohol, flavors that break through and each with less than 30 kcal per 100 ml, Boem is fresh, different, and all to be discovered. It is vegan, gluten-free, and in a 100% recyclable can. Because style matters, but so do environmental choices.

Boem is for those looking for an easy yet refined alternative, to be enjoyed lightly and thoughtfully. Perfect for chill moments, terrace aperitifs, or a worry-free night out.

A Creative Team Behind Every Can

When art meets business, something different is born

Boem was born from the meeting of different worlds, but with the same desire to break the mold. Fedez and Lazza, yes, them, have joined forces with Leonardo Maria Del Vecchio and Camillo Bernabei to create something new: a drink that mixes artistic vision and entrepreneurial spirit. Innovation and tradition.

After more than a year of testing and research, the team found the formula: natural flavors, neutral alcoholic base, and sparkling water. A simple yet well-thought-out mix that brings to life a light, fresh, and uncompromising hard seltzer. To complete the project, Edoardo Tribuzio joined as CEO and Matteo Giannetti as CMO, bringing structure, strategic vision, and concrete experience in the world of business and brand building.

Boem is a new idea of drink: fun, flexible, and mindful, designed for those who want to enjoy the moment without feeling weighed down. And no, it's not just a signed project: the founders put their face (and heart) into it, and you can feel it.

Through Culture, Streets, and Supermarkets

From the counter to the stage, a journey that does not stop

From the counter to the stage, a journey that does not stop Boem has made its entrance into the real world starting from where things really happen: the venues. Thanks to a network of wholesalers active throughout the territory and the presence of the BOEM Store Activators, the drink is now available in many bars, clubs, and restaurants across Italy. A rapid growth, built in the field and among the people.

But Boem doesn’t stop at takeout: it’s also on the shelves of many supermarkets from North to South and islands. Esselunga, Carrefour, Despar, Pam, and many other supermarkets offer the chance to bring the BOEM experience home, with all its light and original flavors. And then there are the festivals, our natural habitat. Boem is now a regular presence at major musical and cultural events like Kappa FuturFestival and Red Valley Festival. A way to be where there is energy, music, and sharing, where every sip tastes like the right moment.